Peak Humanity is a non-profit organization focused on building educational infrastructure in rural communities across Africa. I led the complete development of its visual and digital identity — from logo design and graphic system to the design and development of the website.

The challenge was to craft a brand that balances organic warmth with minimalist clarity, conveying trust, empathy, and a strong social mission without relying on overused NGO aesthetics. The result is a cohesive identity built on soft geometric shapes, a clean sans-serif typeface, and an earthy color palette that connects with the landscapes, cultures, and values of the project.