This personal project explores a conceptual logo design for the Adidas x Gosha Rubchinskiy collaboration, focusing on a typographic approach that merges Gosha’s bold, avant-garde style with Adidas’ clean, modern aesthetic.

The design leverages a striking black-and-white contrast to communicate simplicity and strength. Inspired by Thomas Kurppa’s work, the typography balances elegant strokes with an industrial, sporty vibe.

The resulting minimalist logo features Cyrillic characters (АДИДАС), capturing the essence of both brands and delivering a powerful visual statement through its pure monochromatic form.